Visiting various websites – whether on my PC or smart phone — is starting to feel like dystopia Los Angeles from the movie Blade Runner. Static ads are intermingled with articles. Giant banners frame the tops of pages with columns of smaller ads along both sides. If I scroll to read the rest of a […]
I’m musically dysfunctional. My shower cringes when I squeak-out a tune, and I wouldn’t know an A note from a G. I find it mystifying, therefore, how a musician can compose an original melody given the amount of music written since the dawn of man. The reality is composers create new pieces, which both leverage […]
Most businesses, especially today, are customer driven. Gone are the days when you could promote a product or services, and customers cheerfully and unwittingly handed you a credit cards. Consumers are now in control with the abundance of information on the Internet to do research, read reviews, compare prices, discuss in forums, and decide whether […]
Recently, as a requirement for a job application, I was asked to choose a favorite appliance, and then write a brand, market and competitive analysis. I chose to write about my KitchenAid stand mixer, which I compared to a similar Cuisinart stand mixer. While writing, it occurred to me my perception of these product was […]
For the past few months, I’ve been consolidating “stuff” from two different houses, along with merging “stuff” from my deceased grandmother, mother, and my husband’s parents. As the comedian George Carlin once said, “That the whole meaning of life isn’t it. Trying to find a place for your stuff.” Yesterday, I stumbled across a booklet […]
A new concept for marketing food where customer’s bring their own counters and purchase just what they need.
I’ve been doing marketing for a long time, and every year, it gets more challenging and demanding. The basic work of developing convincing messaging, writing and developing communications, and identifying and reaching prospect audiences remains somewhat the same. What’s changed is the increased focus on measuring every possible customer interaction, and thereby make decisions based […]
(Originally written for Quora in response to the question “What is the best marketing strategy that you have every heard of?”) There is no “best” strategy because every business, organization, and institution is different. A brilliant strategy for one company might be disastrous for another. Trending in the news is the ALS Ice Bucket Challenge. […]